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She said the government would receive a report every six months on illegal gambling advertising across these platforms.
The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.
In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
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A source familiar with Raja’s gambling habits told The Telegraph he was a regular visitor to the upmarket Palm Beach Casino and Colony Club in Mayfair, one of London’s most affluent districts.
Raja was reportedly permitted to access as much as £600,000 ($800,000) a day from his bank account to finance his casino play, according to The Telegraph.
“He would play and play, drink and drink, and if he didn’t lose all his money at the Palm Beach, he would then get in a car and go around the corner to the Colony Club,” the source told the newspaper.
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The development marks a significant move by Merkur to expand its footprint within the French regulated gambling market.
On 27 August, Merkur signed a put option agreement with GPG Groupe Philippe Ginestet and DOFA, enabling the purchase of Casigrangi.
Casigrangi is the parent company of the Le Stelsia casino group, which operates seven small to mid-sized casinos across France along with related hospitality, restaurant and entertainment businesses.