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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

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Cubeia set out to remove coding as the constraint on software development, but in doing so, the company has discovered that coding was only one constraint in a much larger system. As the bottleneck moves, so do the demands on the organisation: towards domain knowledge, product thinking, quality, prioritisation and understanding what customers need.

The technology itself has therefore become less important to the story.

What Cubeia does with the technology moving forward has become the focal point.

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The latest Super MILLION$ final table promises some terrific action, featuring as it does some of the best poker players on the planet.

The action will kick off with New Zealand’s David Yan in the lead, sitting as he does with 5.3 million chips, a good chunk more than his closest challengers Yuri Dzivielvski (3 million) and Niklas Astedt (2.6 million). Of those two, it is perhaps the Swede Astedt who will fancy their chances more than anyone, desperate to seal the deal having accumulated almost $2 million in winnings in the tournament series but never having closed one out to take the outright win.

Elsewhere, there are some superstars of the game who are taking their places lined up behind the leaders in pursuit of poker profit. Canadian poker legend Sam Greenwood comes into the final a little short-stack with 1.9 million chips, but he’s immediately followed by another luminary of the game in Mikita Badziakowski. The Belarussian only has 1.4 million but will be doing everything he can to get over the line. The final table betting prices are slightly different to the order in which the players find themselves in the chipcounts: