Scruffy Scallywags

What is Scruffy Scallywags?

The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.

“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”

That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.

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“We respect those differences,” Kesitilwe explains. “At the same time, many of these risks cross borders. We do not need identical laws in every country, but we do need greater cooperation.

“Africa Safer Gambling Week will create a common continental platform. It’s more about cooperation, information sharing and agreement on important principles of consumer protection.”

Another aim is to raise awareness and Kesitilwe reveals the campaign has generated over a million online impressions which, in his view, demonstrates “a real appetite” for enhanced safer gambling efforts in Africa.

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Numbers have remained steady a year on, and in H1 this year, various markets were hailed as core growth drivers for the business, including Australia, New Zealand, Spain and the UK.

Meanwhile, cost-saving efforts have seen retail shops and operational roles cut this year. And the group has chosen to exit its CEE business and sell off a significant share.

In August newly appointed CFO Michael Snape said the move was expected to de-lever, unlock and return capital to shareholders.